Band encourages youth vote, uses Eventful Demand to let fans decide where
it will tour
SAN DIEGO, June 25 -- Eventful (http://eventful.com), the
leading global events Web site, has joined forces with multi-platinum,
Interscope rock band The All-American Rejects to route their next tour and
encourage voter registration through Rock the Vote, an organization
dedicated to building political power for young people. The All-American
Rejects, who won an MTV Video Music Award for Best Group Video for "Move
Along," are currently in the studio recording the follow up to their
multi-platinum sophomore CD, Move Along, and turning to their fans to
decide where to tour. Through Eventful's Demand service, The All-American
Rejects have launched a nationwide competition in which the top 5 cities
win a concert.
Eventful Demand enables fans to influence where their favorite artists
perform by creating grassroots campaigns to "Demand" the artists to come to
their town. Thousands of artists, comedians and even politicians are using
Eventful Demand to connect with their fans and empower them to help shape
their tour. Eventful Demand is quickly becoming a phenomenon in the music
and entertainment industry.
"We get tons of requests to play in cities all over the world, and
since we can't make it everywhere, we're really excited to be able to let
our fans decide where to go. A great bonus is to be able to spread the
message about how important it is to get involved and register to vote in
the upcoming election. We're excited to be working with Eventful and Rock
the Vote on this unique competition," said The All-American Rejects.
"We are encouraging fans to register to vote at the same time they are
voting for The All-American Rejects to play in their city. Connecting voter
registration to pop culture and music is core to Rock the Vote's mission to
engage young people across the country who are demanding to be heard in
this historic election," said Heather Smith, Executive Director, Rock the
Vote.
Launched June 24th, The All-American Rejects Demand competition will
continue through 2:00 p.m. PT, September 15, on Eventful. The winning
cities will be announced on September 15.
"It's an honor to work with Rock the Vote and The All-American Rejects
to promote voter registration and broader youth engagement in the political
process," said Jordan Glazier, CEO of Eventful. "We're excited to help The
All-American Rejects give their fans the power to shape their tour."
Along with MySpace, YouTube, and iTunes, Eventful is quickly becoming
an essential part of the online marketing toolkit for performers and
artists, empowering fans to influence the touring decisions of their
favorite performers and enabling performers to make the best decisions
about where to tour.
Fans can log on to http://eventful.com/allamericanrejects,
http://www.myspace.com/allamericanrejects and http://www.rockthevote.com/
to register to vote and join the competition to Demand a performance from
The All-American Rejects.
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading
events Web site, which enables its community of users to discover, promote,
share, and create events throughout the world. Eventful users select from
nearly 8 million upcoming events taking place in local markets throughout
the world, from concerts and sports to singles events and political
rallies. Eventful's Demand service enables users to influence where their
favorite performers appear by creating grass-roots campaigns to "Demand"
them in their town. Visit Eventful at http://eventful.com.
About Rock the Vote
Rock the Vote's mission is to engage and build the political power of
young people in order to achieve progressive change in our country. Rock
the Vote uses music, popular culture and new technologies to engage and
incite young people to register and vote in every election. And we give
young people the tools to identify, learn about, and take action on the
issues that affect their lives, and leverage their power in the political
process. Rock the Vote is creative, effective, and controlled by nobody's
agenda but our own -- we tell it like it is and pride ourselves on being a
trusted source for information on politics. We empower the 45 million young
people in America who want to step up, claim their voice in the political
process, and change the way politics is done. http://www.RockTheVote.com.
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